Nike opens its world headquarters in unincorporated Washington County, just west of Portland, on 74 acres, that was the year 1990 and that was the beginning of a foot race around the world.'
(that was a pun)
(that was a pun)
To be identified as masterminds in Global Marketing "Nike" obviously values the importance of the
Global Vision.
“As the market leader, we have the ability and the responsibility to take the industry and our partners to a new and better place,” said Nike Inc. President and CEO Mark Parker
With an established multinational name, Nike expects to grow geographically in all regions. Nike has recently driven deeper growth in the United States, United Kingdom, Japan and China, Nike also has invested aggressively in countries such as Russia, India and Brazil, each of which have had the potential to become new billion-dollar markets.
Nike is targeting further geographic expansion and deeper market penetration in all regions. Owning all the licenses required, and running a buyer for export operation, the 'Nike Air' technology has no worries as the brand has complete control of exchanges domestically and foreign.
(09.30.13) According to Bloomberg business week Nike should now be used as a good barometer for US growth after it hoofed Hewlett Packard out of the Dow. In a league table of Dow companies and their correlation between sales and US GDP, Nike goes in at number 6 under the likes of Johnson & Johnson, Maccy D’s, Wal-mart, Cisco and Microsoft.Nike also replaces Alcoa as the first to report quarterly earnings.
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