{ Chapter : VI } Cosumer Decision Making

CONSUMER AFFAIRS MISSION

To represent the highest service standard within and beyond our industry, building loyal consumer relationships around the world.

^This is directly from Nike.com 

Nike made it clear that the customer is 
over the product, and with strategies to
build rapour in a positive light with 
consumers they have proved successful.

Here is an exapmle of Nike's extensive use of consumer Need/Want manipulation. Here there's an option of three shiloettes for three shoes that share similar colorway schemes. Which doubles the amount of decisions a customer must make, now they have more choices to feel comfortable confiming with.
Will they recognize key qualities one has over
the others? Will their need be satisfied?
Doesn't Matter! With these many option they
think they found what they needed.

These 3 are godfathers of "Nike Air" technology, released in the first half of the 90's
these shoes, have strong market value in our
present day. The three (Air MAX 1, 90, and 95) are famous for crossing
boundaries across cultures, social classes, and
standards. Each introduced as running sneakers, have transcended into different markets of consumers.

ROAD
 For the long road ahead, your trail has found a counterpart within these products. Specialized in durability.

 For the Decorated Athlete's of Track & Field or those who just have a nag for running. RACE

TRAIL
For the Animal in us all, that spends the times of our lives outdoors (no not simply outside) these products intend to be an extension of our feet on any terrain non-friendly to bare feet.

Wake up and smell the coffee, your in the real world, so
start living with support systems built from the ground up.
Comfort being conforted by unique styles for the consumer TO LIVE

Ultimately!

These are all influences on the consumers' buying decision.