Nike the Retailer
Nike, has a combination of retailers, chain stores, department stores, and most commonly noticed franchises.
To become a authorized Nike Dealer you have to go through a multi-step process, WikiHow.com is where you can find these steps in detail. In summary the process begins with the prospected retailer sending an e-mail to Nike requesting an application. Within the application you go over, fill out, and sign; terms and conditions, application and agreement, also send a retail business profile.
Not only with Nike, but with any company one wishes to resell for needs a proper license regarding the state you live in or have your establishment based out of. Next, one must secure a guarantor to
your relationship with Nike. A guarantor will pay money due on the account,
should you fall into debt. Have your guarantor fill out the
"Personal Guaranty" form of the application. If
you own property jointly, the other owners will need to fill out a
"Non-Recourse Guaranty" that debts can be collected from joint
property, if debts are owed. Contact a Notary Public to notarize
the "Personal Guaranty" form. It
will not be accepted, if it is not notarized. You can find a notary in an
online phone book or through a local UPS outlet. Submit your completed application using the checklist page as the fax
cover sheet. The correct fax number should be listed on the
first page of the application. Nike does not guarantee a processing time for
applications.
Now to focus on more of a personal aspect of Nike retailing, the aspects that has intrigued me the most about Nike's retailing has to be its online retailing and e-commerce.
Online Retailing
Nike has instilled their brand name in advertisement, boutiques, malls, dapartment stores, ETC. Their modern day point of attack for the sale and target markets is Nike.com
The 6 P's
Product: Nike.com is the digital warehouse of Nike where any and all Nike products can be searched for and purchased.
Place: Nike.com is on the internet so wherever there is internet there is Nike.com and now with smartphones and applications that grant you specific access to a specific function you can shop virtually anywhere.
Promotion: Nike.com has real time flash displays highlighting new products, exclusive merchandise and any news worth announcing to their target market.
Price: Nike.com has the final sale prices, the first notice of sale prices, and have the only say when comes to the price because it is the company itself selling the product.
Presentation: Nike.com has an outstanding format for its website. The website starts with a cross bar set with categories that may pertain to the individual browsing so that they can narrow down one they are looking for.
Personnel: Nike.com comes up short here because everything is digital so there is not anyone in the physical to help customers, but you can always shop for websites run 24/7 365. Check it out for yourself at NIKE.COM
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