The leader of sportswear technology "Nike" has a vast variety of products, and the lead technology is the "Nike Air Max" The Nike Air Max shoe uses a large air cushioning unit at the heel which is visible from the side of the midsole in most models. Different types of Air Max cushioning include "Air Max2" which does not have the "holes" in the cushioning unit and is of high pressure, "Tube Air" which is visible in several small circles on the midsole of the shoe, "Total Air" which is basically just another word for full Air Max cushioning, "Tuned Air," which is a system of individual pods supposedly "tuned" to different areas of the foot. Air in the early 1990s which was visible through the bottom of the shoe (although smaller portions of Air units are visible through the bottom of many Air Max models) and another type of Air cushioning is the low profile and very responsive "Zoom Air." The "Air Max" is incorporated in almost all of Nike's sportswear, and has grown to be Nike's go to technology when selling their product. With such a power in technology Nike has the obligation to lead by example, and do so Socially & Ethically.
AIM: Tap the people and the culture, the most powerful sources for innovation and change!
++
As they evaluate and manage their key impacts, Nike develops a better understanding of how interrelated they are and how an integrated approach to product design and process innovation can yield benefits across multiple impact areas.
Nike believes in the power of human potential. Nike is leveraging the size and reach of their brands to effect positive long-term changes that empower and support the communities which people live, work and play.
Nike's aim is to deliver focused areas of impact through innovation, partnership, advocacy and movement making, with a stable source of funding to allow for a portfolio of innovation to scale and flourish.
No comments:
Post a Comment