In 1987 a revolution began that quickly left the shores of North America and took the world by storm. Since then the Nike Air technology incorporated with top tier shoe design has been a constant guest to the streets of cities like London, Milan and Paris. Re-appropriated from the world of sport to the street, Nike Air was embraced as a staple of everyday style.
Nike Sportswear celebrates the cultural impact the classic footwear made on music, fashion and technology in the world. The brand pays homage to the unique personalities of each city, taking cues from trends in fashion and music and made brand-new with the latest Nike innovations.
The Target Market has grown from the the dedicated athlete who needs support for vigorous training, onto the casual city walkers, who, need comfort and support for constant strain on the two feet they commute with. Now it has expanded to the "fashonista" population who consider comfort less of a luxury than appearance, and now can have the best of both worlds because of Nike Air technology. Within the context this culture, Nike strikes marketing gold as the products that carry "Nike Air" technology offer all the needs demanded by a global audience of both athletes and consumers.
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