Monday, September 9, 2013

{Chapter II} Strategic Planning for Competitive Advantage (No Competion)

It’s not just about getting better at what they do – addressing impacts throughout their supply chain – it’s about striving for the best, creating value for the business and innovating for a better world.

Nike has no competition! An opinion? Sure, but the fact is that Nike was built for athletic innovations. Every company has a mission and Nike is trying to beat Nike day in and day out. 

Nike succeeds because they’re obsessed with innovation. They are relentlessly curious about our world and how we can make it better. Nike applies that curiosity to their sustainability efforts, and we continue to learn what is required for real, meaningful progress

UNLEASH INNOVATION
AIM :Integrate sustainability principles into our innovation processes, governance and portfolios to generate innovation that delivers products and services that combine performance, innovation and sustainability 

“The best way to predict the future is to design it,” 



NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories.

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