The Product : Nike Air's
Nike Air products have a wide range, the type that can circle the globe several times. Their more popular products become the subject to an event called "Release Day" where the upcoming product generates enough hype (promotion) that fans of the product ensure that they have an opportunity for an exchange for this product.
Branding:
Nike has a world wide, hold on wait a miniute...
....and we are back to the topic in this blog post, BRANDING The word "brand" derives from the Old Norse "brandr" meaning "to burn" - recalling the practice of producers burning their mark (or brand) onto their products. Nike has succeeded in burning their logo onto our brains, don't believe me just think about it. My guess is that the first thing you saw in your mind was this...
....well maybe not, you might have thought of a Nike Athlete or product, BUT whatever it was that you or I thought about it is more than likely to have a Nike logo in close proximity. This is branding and what you thought about is owned by Nike in the business world.
Trademarks:
Business' have gone through countless amount trials and tribulations when it come to trademarks. For insistence "who owns it, who invented it, ETC" mainly because these trademarks they garner were breaking points in their companies success. Imagine no bunny for Duracell, McDonalds singing that they hated it, or Nike NOT DOING IT.
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