{ Chapter: XI } Developing and Managing Products

Nike has established itself as a premier provider of athletic and sporting goods.When Nike introduced the product "Nike Air" it was an insert for foot support and cushioning in footwear. Nike made and great impact in the market by developing shoes that had the unit embedded in the shoe's mid sole. 

Nike Air has since evolved into different variations of Nike Air. Zoom Air, Tuned Air, and MAX Air became offsprings of the original Nike Air unit. Today the most popular MAX Air comes in a myriad of styles concerning specific movements, sports, and activities. MAX Air comes from Nike Air cushioning that contained maximum air volume for maximum impact protection. It reduced impact by absorbing energy during footstrike. Max Air took a variety of forms: full-length, heel, forefoot, three-quarter length, dual-pressure, symmetrical and asymmetrical. Max Air is ideal for athletic activities with high-impact landings, such as running and basketball.

Today, Nike still continues to develop new products that manipulate MAX Air and Nike Air all together. For Example today is November of 2013 and Nike is currently advertising ......

NIKE AIR MAX 2014AVAILABLE DECEMBER 5, 2013

The Nike Air Max 2014 is the latest update to the legendary Air Maxfranchise. The 2014 edition features a lighter, more flexible airbag todeliver an ultra-cushioned ride. Additional structure and support isprovided by the engineered mesh upper which is paired with a lightweightfoam and seamless overlay that conforms to the shape of the foot.