Making a conscious decision to stray away from traditional ads and focusing on digital marketing with a big investment into social media Nike created not only accounts in Facebook, Twitter, and Instagram but they established communities pertaining to a specific target market. On the global scale this is vital, the internet is the helm for connecting humans around earth quick and efficiently. To capitalize this modernization of communication Nike created individual communities, NikeFootball for instance, would be the home for football players to interact, share experiences about Nike products, and educate themselves on the past, present, and future of what Nike has in-store. Nike joins by campaigning and promoting with wedisodes and post on Youtube, Facebook, Twitter, and Instagram that are intended for athletes to become inspired by (if you can buy your role models outfit and wear it you probably would) them. These efforts to connect come by the hundreds for new social media will release and Nike can only get more involved with the marketplace, you can say they’re wired up and ready for a connection.
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