{ Chapter: VIII } Segmenting and Targeting Markets

Nike The Corporation Segmented

This photo is from CSIMarket.com and it is being displayed to show what segments in Nike's corporation hold value for the bring in revenue for the company. 

Here the criteria for success is covered from the sustainability that FOOTWEAR provides to the responsiveness that come by the plentiful in Other Emerging Markets. 

Who is Nike's Target Market? A question that every marketing buff novice or veteran continues to ask. Unlike its competitors, Nike spreads itself to numerous different audiences in various ways. Most likely a marketing concept and strategies created from a unique sophisticated knowledge and understanding of how people respond to images of lifestyle. Whereas numerous companies manufacture goods for an existing market, Nike tries equally to create the image first and then respond to the market that emerges.

u·biq·ui·tous

yo͞oˈbikwətəs/

adjective

adjective: ubiquitous

1. 1.

   present, appearing, or found everywhere.

And that is where NIKE positioned it self EVERYWHERE!!!

{ Chapter: XI } Developing and Managing Products

Nike has established itself as a premier provider of athletic and sporting goods.When Nike introduced the product "Nike Air" it was an insert for foot support and cushioning in footwear. Nike made and great impact in the market by developing shoes that had the unit embedded in the shoe's mid sole. 

Nike Air has since evolved into different variations of Nike Air. Zoom Air, Tuned Air, and MAX Air became offsprings of the original Nike Air unit. Today the most popular MAX Air comes in a myriad of styles concerning specific movements, sports, and activities. MAX Air comes from Nike Air cushioning that contained maximum air volume for maximum impact protection. It reduced impact by absorbing energy during footstrike. Max Air took a variety of forms: full-length, heel, forefoot, three-quarter length, dual-pressure, symmetrical and asymmetrical. Max Air is ideal for athletic activities with high-impact landings, such as running and basketball.

Today, Nike still continues to develop new products that manipulate MAX Air and Nike Air all together. For Example today is November of 2013 and Nike is currently advertising ......

NIKE AIR MAX 2014AVAILABLE DECEMBER 5, 2013

The Nike Air Max 2014 is the latest update to the legendary Air Maxfranchise. The 2014 edition features a lighter, more flexible airbag todeliver an ultra-cushioned ride. Additional structure and support isprovided by the engineered mesh upper which is paired with a lightweightfoam and seamless overlay that conforms to the shape of the foot.

{ Chapter XVIII: } Social Media and Marketing

Making a conscious decision to stray away from traditional ads and focusing on digital marketing with a big investment into social media Nike created not only accounts in Facebook, Twitter, and Instagram but they established communities pertaining to a specific target market. On the global scale this is vital, the internet is the helm for connecting humans around earth quick and efficiently. To capitalize this modernization of communication Nike created individual communities, NikeFootball for instance, would be the home for football players to interact, share experiences about Nike products, and educate themselves on the past, present, and future of what Nike has in-store. Nike joins by campaigning and promoting with wedisodes and post on Youtube, Facebook, Twitter, and Instagram that are intended for athletes to become inspired by (if you can buy your role models outfit and wear it you probably would) them. These efforts to connect come by the hundreds for new social media will release and Nike can only get more involved with the marketplace, you can say they’re wired up and ready for a connection.

{ Chapter X : } Product Concept

The Product : Nike Air's

Nike Air products have a wide range, the type that can circle the globe several times. Their more popular products become the subject to an event called "Release Day" where the upcoming product generates enough hype (promotion) that fans of the product ensure that they have an opportunity for an exchange for this product.

Branding:

Nike has a world wide, hold on wait a miniute...

....and we are back to the topic in this blog post, BRANDING The word "brand" derives from the Old Norse "brandr" meaning "to burn" - recalling the practice of producers burning their mark (or brand) onto their products. Nike has succeeded in burning their logo onto our brains, don't believe me just think about it. My guess is that the first thing you saw in your mind was this...

....well maybe not, you might have thought of a Nike Athlete or product, BUT whatever it was that you or I thought about it is more than likely to have a Nike logo in close proximity. This is branding and what you thought about is owned by Nike in the business world.

Trademarks:

Business' have gone through countless amount trials and tribulations when it come to trademarks. For insistence "who owns it, who invented it, ETC" mainly because these trademarks they garner were breaking points in their companies success. Imagine no bunny for Duracell, McDonalds singing that they hated it, or Nike NOT DOING IT.

{ Chapter: XVII } Personal Selling and Sales Management

Athletes, lead the charge and spark to Nike's energy and fire.

"If you have a body you are an athlete." one might conclude it to 
be some sort of sales pitch and/or sales proposal.
In contrast I concluded that its deeper than that, Nike of course 
prospected that everyone can benefit from products made with 
"Nike Air" but Nike has never felt the need to go off into personal 
selling for one individual product. Nike has a devout consumer base that are loyal but open minded, for Nike does not insist for people to only use their products. Through relationship selling being a key component at their retail stores, Nike instead hires associates devoted to providing as much information as possible specific to consumer preferences and needs. Most employees of Nike have an athletic background and because of the relationship that might have started far before their careers started at Nike had such positive feedback they never second guess supporting the cause of Nike. This is where a conversation a seller and buyer might have concerning a specific activity, both familiar with the activity the seller gains an advantage in knowing what benefits a certain product can provide within a particular activity. In the midst of all that can happen during one's shopping experience, Nike is highly skilled in their sales process. So much that it doesn't seem like a sale but a favor or service given or done for a customer after the interaction.