The future comes from one place and one place only, the present. Nike gives kids in underdeveloped countries, and to up and coming athletes in all sports presents during certain campaigns. As the picture above shows kids playing soccer in Nike attire, but what does this product (Nike) intend to build within doing this? Business products include those that are used to manufacture other products, become part of another product, or aid the normal operations of an organization. These kids are an example of the product being manufactured, the kids grow up playing their sport and pursuing their dreams all while using Nike products. Thus, when they become icons in their schools, city, states, nations, countries, or planet it will be known that the products which helped them get to that position were Nike products.
Resellers
In the photo above there is map of the pinpoint locations of Nike's authorized retailers. Remember also that this is only the top 99 of the many more in the New York area for there are too many to place at the same time.
There is also a plethora of unauthorized re sellers that collect Nike's top tier products just to resell them at higher prices due to there rareness. People by them at an abundance so the products wont be available at retailers and more importantly they wont be available at retail prices. Nike would like to monitor and also regulate these actions and transactions but these retailers are actually helping Nike not only meet quotas but exceed expectations.
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